Premier Sales Enablement & Marketing Manager
Location: Any WE HQ Sub (Germany, France, UK included)
The Services Product Marketing Manager (PMM) PREMIER is responsible for the Area revenue and P&L performance for the Services Priority Areas of Premier Support, both stand-alone and attached to closely related consulting offerings. Functional Marketing Leadership. As a marketing manager for Microsoft Services, the PMM • Creates and maintains market overviews/profiles for assigned priority(ies) and shares among Services, EPG, M&O, BG Leads, SMSP • Leverages market intelligence, profiles & trends in planning and alignment efforts • Creates marketing business cases to secure needed marketing resources • Connects with Sales on key wins/losses • Consistently plans, executes and monitors marketing activities in partnership with local EPG, SMS&P and M&O teams; lands marketing activities in an integrated fashion across functions and segments • Assists in planning customer visits and events in alignment with Services and EPG sales teams for designated strategic accounts • Manages Area or Subsidiary virtual teams to drive priority area initiatives • Manages marketing budget and tracks/reports on ROI • Mines completed projects for evidence stories and communicates with WW Services Marketing team for documentation/creation Business Planning & Cross-Segment Alignment. Manages the business of assigned priority(ies) and actively participates in related planning activities, including: • Representing assigned priority(ies) in standard business planning processes such as Segment Alignment Workshops (SAW), Growth & Productivity Framework (GPF), local execution planning including marketing and campaign planning • Developing priority area execution programs in alignment with BGs, segments and local marketing counterparts • Aligning business execution around scorecard metrics, both Services-specific and those shared with other segments and functions • Negotiating and managing investment trade-offs within Services and with other segments and functions • Proactively measuring success against scorecard metrics and KPIs and planning against misses for performance recovery Cross-Business Enablement and Support. For all assigned priority areas, drives Sales Enablement by: • Equipping field Sales with complete, timely, high quality, localized material and other Sales/marketing collateral for managed priority areas • Contributing to the deployment of presales resources and programs; negotiating and influencing resource planning for pre-sales and sales • Supporting proposal development and creating offering proposals and promoting across relevant segments • Advising account teams on account-based marketing activities based on knowledge of priority areas and customer needs • Providing regular input and coaching on targets and opportunities based on market intelligence and customer insight • Delivering 100-level awareness sessions on priority areas; working with readiness teams (SMSGR) to plan and coordinate sales readiness on priority areas; providing input to and feedback on readiness content • Effectively communicating priority areas and offerings to EPG and SMS&P • Supporting SEs in executing specific opportunities by providing input about available IP, assets and programs as well as participating in pipeline reviews as needed • Monitoring the priority area pipeline and supporting pipeline planning as needed For all assigned priority areas, supports Delivery Enablement by: • Negotiating and influencing resource planning and allocation • Providing input to Services Delivery management (including COEs and Global Delivery) regarding capacity requirements and solution readiness based on pipeline • Driving awareness around available programs, resources and offerings Establishes and manages collaboration and alignment with various stakeholder groups for assigned priority(ies), including EPG, SMS&P, M&O, WW Services and sales and delivery counterparts in Services by, at a minimum: • Managing a predictable communication cadence with stakeholders • Contributing to the quality of WW Services assets by providing feedback on IP, programs and other assets, especially regarding applicability to common customer scenarios • Developing and sharing insights about marketing execution effectiveness, best practices, customer feedback, customer purchasing habits and sales/lead data with relevant local and global counterparts • Actively participating in the local and global marketing communities Qualifications • 5 years related experience, at least 3 of which must be in product marketing • BA/BS in business or marketing • Competence in Business and Strategy Leadership, Confidence, Cross-Boundary Collaboration, Customer and Partner Satisfaction, Impact and Influence, Integrated Marketing Excellence, Interpersonal Awareness, Market Analysis and Opportunity Identification, Optimizing Return on Investment, Positioning, Branding and Messaging, Technology Advocacy. Microsoft is an equal opportunity employer and supports workforce diversity. All applications for vacant positions will be welcomed and will be considered on the relative merits of the applicant against the role profile for the position regardless of colour, race, nationality, ethnic origin, sex, gender, sexual orientation, marital status, disability, parental responsibilities, age, religion, or belief. |
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