External Job Title Assistant Brand Manager Red Stripe Sponsorship

AutoReqId	40259BR
Function	Marketing
Type of Job	Full Time - Exempt
Country	Jamaica
External Job Description	Title: Assistant Brand Manager, Sponsorships - Red Stripe Level: 5 Hiring Manager: Erin Mitchell Context/Scope: · Jamaica is part of the WestLAC Diageo region, which contains more than 50 different countries / regions/ business units. · Jamaica is the largest beer market in WESTLAC, which is a complex multicultural, multilingual, multi-customer, multi-channel multi-currency environment with high volatility. · We have a clear prioritization matrix across our Jamaica portfolio and this allows the appropriate focus of resource on the bigger opportunities · Guinness FES is the second largest beer brand in the Jamaica portfolio. Dragon is the other stout owned by the company in Jamaica. Heineken is the second lager brand and the second largest international brand in our portfolio. · Red Stripe Jamaica Sales and Distribution is handled by Celebration Brands Limited, a joint venture between Red Stripe Jamaica and Capcorp Pepsi Jamaica and therefore is a key stakeholder in the successful execution of Trade Plans. Purpose of Role: For this role our organization seeks a leader who is aggressive and commercially focused. We want a talented marketer who is entrepreneurial and comfortable navigating new media. This marketing professional must bring a high level of strategic thinking, people skills, creative problem solving and skillful stakeholder management to lead this brand. Beer is a priority area for Jamaica.  Brewed with pride since 1928 Red Stripe is the National Beer Brand and commands a high level of support both locally and from international markets. It defines and leads the beer category in Jamaica, with its three variants, Red Stripe, Red Stripe Light, Red Stripe Bold and Talawah, with the possibility of additional local lagers as innovation happens. It is crucial that this role works collaboratively both across Diageo Red Stripe Jamaica Commercial Team, Customer Marketing, Consumer Planning Team, Celebration Brands Limited and with the West Latin America and Caribbean team (WestLAC) to deliver consistent and outstanding plans and performance. This role reports to the Red Stripe Brand Manager and is based in Jamaica. Key Outputs: · Volume or Brand Equity KPI’s as determined by Sponsorship Execution · Commercialization of key brand sponsorships to deliver scale, frequency and return on investment through brand sales in the appropriate trade channels. · Incorporating Digital Activations that drive buzz and brand awareness on a large scale into as many sponsorships as possible. · Own Red Stripe brand performance, and understand the part that Sponsorships play in delivering the business indicators in order to deliver against NSV and profit targets.  · Monitoring budgets to ensure no overspend · Tracks execution of GAME plans through One Plan process in collaboration with the Red Stripe Brand Team.  · Support the Red Stripe agenda within Jamaica and be seen as a critical and valued partner, by the Commercial Team delivered through a balance of consumer champion, pragmatism and a strong grasp of the commercial foundations. · Ad-hoc Projects and other related duties as assigned Qualifications and Experience Required: Beverage alcohol experience preferred Bachelor’s Degree required with 1-3 years relevant experience that should include: -   Be highly self-motivated/Proactive -   Have good analytical and problem solving skills -   Be highly organized -   Proficiency in Microsoft office -   Basic Financial Skills -   Have good oral, written, and electronic communication -   Working knowledge of IRI, Nielsen and Millward Brown data. -   Good influencing and relationship building skills -   Marketing judgment, able to balance instinct and logic -   Balances Commercial, Customer and Consumer motivations to deliver outstanding results -   Strategic thinking capabilities -   Must understand and apply interdependencies with other functions -   Proven track record in brand management; good understanding of brand strategies and the value of brand building -   Proficiency in English Required                                           APPLY

No comments

Posted at 05:41 |  by Unknown

External Job Title Farm Manager

AutoReqId	40270BR
Function	Supply - Operations
Type of Job	Full Time - Exempt
Country	Jamaica
External Job Description	Context/Scope:  Red Stripe trading as Denoes and Geddes Ltd is owned by Diageo PLC the leading adult beverage business. Red Stripe as a part of its sustainability strategy has embarked on the development of a sustainable cassava starch supply chain; Project Grow. The establishing reliable and high agricultural supply from local raw materials (LRM) is the focus of the sustainability strategy. This will be done through setting up farms and farming clusters directly or through third party suppliers. A broad category of LRM crops will be considered among which are sorghum, cassava, corn, millet, sweet potato, and ginger etc. The cassava farm is a vital linkage in the supply chain that requires sound platform in F13 into F14 and beyond. Through best practices yields of 40-60t/ha are targeted at planting densities of 4,800-5,200 plants/acre. The farm will provide the planting material to further expand to acreage needed to meet Red Stripe’s destination 2016 vision of 20% import substitution (requiring 1200 ac) with an ultimate target of 40% (2,400 ac) by 2020. Purpose of Role:  Effectively oversee and manage the Red Stripe farm and outsourced farm production, together with the Agribusiness Development Lead (ABL) engaging the key stakeholders, creating and developing plans and executing these brilliantly to develop a sustainable LRM supply chains. Key Outputs: · Lead the implementation of the 36 acre pilot cassava farm and training in the first and second phase of the project to deliver clear range GMO free cassava cultivars with attention to all elements such as yield and price. Forecast and plan the agro-production and expansion of the pilot from 36 acres up to 300 acres, then 2,400 acres. Identify and plan the cover crops and farm plots to meet the LRM extract requirements · Oversee and manage the contracts in place with CARDI, AIC, RADA and any other agencies associated with the farm in order to achieve and exceed scope, objective and service levels agreed. · Plan, implement, develop and operate farm (owned and third party), cultivar germplasm and nursery development & works closely with stakeholders to make decisions that balance the long-term objectives and short-term financial targets. Supervise farm workers and coordinate with third party farmers in delivery of farming KPI’s for supply of LRM. Work closely with CARDI, RADA, AIC and other agencies to ensure farm operational communications are brilliantly executed and consistently at each farm plot daily. · Maximize the effectiveness/ROI of all farming activity. Pro-actively challenges costs, sustainability activities and highlights opportunities. Track activity performance against agreed KPIs · Support the ABL in the delivery of the broader LRM portfolio projects as required e.g. in feasibility studies, pilots and market surveys. Qualifications and Experience Required: · Degree educated in Agronomy, Engineering, Sciences, Management or Social Sciences. · Ideally at least 2 years’ experience in farming, cassava cultivation experience. · Strong communication skills – both written and verbal. · Full appreciation of the priorities of agribusiness development and understanding the market dynamics, agronomics and upstream and downstream needs of the supply chain. · Proven ability to create, deliver and execute farming production plans – including full KPI tracking. · Proven experience of full budget management. · Proven ability to apply farming best practices and technology. · Strong agronomy and financial acumen. · Excellent project management skills & ability to get into the detail · Proven ability to manage multiple projects and execute them all brilliantly. · Ability to influence at all levels especially supply chain teams and senior management. · Passionate & enthusiastic with proven ability to inspire & motivate others to deliver excellent results (both internal cross functional teams and external agencies).                                     APPLY

No comments

Posted at 05:33 |  by Unknown