External Job Title Assistant Brand Manager Red Stripe Sponsorship

AutoReqId	40259BR
Function	Marketing
Type of Job	Full Time - Exempt
Country	Jamaica
External Job Description	Title: Assistant Brand Manager, Sponsorships - Red Stripe Level: 5 Hiring Manager: Erin Mitchell Context/Scope: · Jamaica is part of the WestLAC Diageo region, which contains more than 50 different countries / regions/ business units. · Jamaica is the largest beer market in WESTLAC, which is a complex multicultural, multilingual, multi-customer, multi-channel multi-currency environment with high volatility. · We have a clear prioritization matrix across our Jamaica portfolio and this allows the appropriate focus of resource on the bigger opportunities · Guinness FES is the second largest beer brand in the Jamaica portfolio. Dragon is the other stout owned by the company in Jamaica. Heineken is the second lager brand and the second largest international brand in our portfolio. · Red Stripe Jamaica Sales and Distribution is handled by Celebration Brands Limited, a joint venture between Red Stripe Jamaica and Capcorp Pepsi Jamaica and therefore is a key stakeholder in the successful execution of Trade Plans. Purpose of Role: For this role our organization seeks a leader who is aggressive and commercially focused. We want a talented marketer who is entrepreneurial and comfortable navigating new media. This marketing professional must bring a high level of strategic thinking, people skills, creative problem solving and skillful stakeholder management to lead this brand. Beer is a priority area for Jamaica.  Brewed with pride since 1928 Red Stripe is the National Beer Brand and commands a high level of support both locally and from international markets. It defines and leads the beer category in Jamaica, with its three variants, Red Stripe, Red Stripe Light, Red Stripe Bold and Talawah, with the possibility of additional local lagers as innovation happens. It is crucial that this role works collaboratively both across Diageo Red Stripe Jamaica Commercial Team, Customer Marketing, Consumer Planning Team, Celebration Brands Limited and with the West Latin America and Caribbean team (WestLAC) to deliver consistent and outstanding plans and performance. This role reports to the Red Stripe Brand Manager and is based in Jamaica. Key Outputs: · Volume or Brand Equity KPI’s as determined by Sponsorship Execution · Commercialization of key brand sponsorships to deliver scale, frequency and return on investment through brand sales in the appropriate trade channels. · Incorporating Digital Activations that drive buzz and brand awareness on a large scale into as many sponsorships as possible. · Own Red Stripe brand performance, and understand the part that Sponsorships play in delivering the business indicators in order to deliver against NSV and profit targets.  · Monitoring budgets to ensure no overspend · Tracks execution of GAME plans through One Plan process in collaboration with the Red Stripe Brand Team.  · Support the Red Stripe agenda within Jamaica and be seen as a critical and valued partner, by the Commercial Team delivered through a balance of consumer champion, pragmatism and a strong grasp of the commercial foundations. · Ad-hoc Projects and other related duties as assigned Qualifications and Experience Required: Beverage alcohol experience preferred Bachelor’s Degree required with 1-3 years relevant experience that should include: -   Be highly self-motivated/Proactive -   Have good analytical and problem solving skills -   Be highly organized -   Proficiency in Microsoft office -   Basic Financial Skills -   Have good oral, written, and electronic communication -   Working knowledge of IRI, Nielsen and Millward Brown data. -   Good influencing and relationship building skills -   Marketing judgment, able to balance instinct and logic -   Balances Commercial, Customer and Consumer motivations to deliver outstanding results -   Strategic thinking capabilities -   Must understand and apply interdependencies with other functions -   Proven track record in brand management; good understanding of brand strategies and the value of brand building -   Proficiency in English Required                                           APPLY