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| DESCRIPTION & REQUIREMENTS: |
STRATEGIC PLANNING
- Orchestrate the annual strategic planning and operating budget process to ensure that
- The right strategic issues and resource allocation decisions are adequately surfaced, evaluated, debated and utimately incorporated in actionable, fact based business plans and budgets.
- Region Plans are consolidated, communicated to senior leadership and evaluated holistically
- Refine and develop opporunity maps that help business make right portfolio choices.
- Review 2020 Volume, revenue and share Projections. Also lead by brand target setting for SBP/EBP period.
- Work with Commercial team to develop volume allocation by brand, forward volume phasing and industry estimates
- Support GM with regular business tracking, review and course corrections to accelerate Region's growth to meet long term financial objectives
- Prepare business review deck every month for dicussion with BU business review meeting and internal communication
- Lead weekly and monthly volume estimate, RE and brand phasing - understand variances and communicate to BU/Region leadship
- conduct deep dive analysis to understand performance better - work with Marketing Manager and FCL Lead to course correct
- Lead joint system planning from company side...working closely with BU, GM, Finanace Director and BIG. This involves long range business / industry forecast, consumer/shopper trends impacts business and leading workshop to drive common understanding of future for company and BIG
- Understand and keen track of competition, share insights on competition on regular basis
- Single point contact for BU on all submission to BU, Group and Global - this includes monthly review, Quarterly narrative to Group, Monthly VC deck to Group and other adhoc requests on competition, industry etc.
- Responsible for developing Knowledge and Insights personnel,K&I Manager (Malaysia) and Associate K&I Manager (Singapore), by mentoring on the required skills. Guide, track performance and develop
- Train and C102Mentor on a regular basis
- Keep track of performance and do mid year and annual review
KNOWLEDGE & INSIGHTS LEAD
Lead K&I function for Region. This requires guiding K&I Managers on KO Techniques, research design, working with agency partners (being face of the company with agencies), top to top relationship management and negtiating costs on big projects.
Research Studies
- On all Custom Research projects, work closely with key stakeholders (eg Marketing Manager, Brand Manager, Commercial Lead, Shopper Marketing Manager, Bottler Commercial Planning Director etc) to develop appropriate research brief ; liase with research supplier to develop most value-efficient methodology ; monitor project status to ensure timely completion ; review research findings ; interpret back to stakeholders with an Executive Summary along with Recommendations for Action.
- Overall, on Research Projects : identify research needs of the Business , develop research budget , align with Business's Profit / Volume / Growth Objectives ; establish strong partnerships with best in class suppliers to drive value addition to the projects ; constantly strive to enhance value for money spent on projects ; document learnings and develop locally relevant norms where appropriate (eg Product Test scores).
- Responsible for key strategic projects like CBL, MOTOR, Conjoints - working closely with Global, CCAI and Marketing/FCL teams. These projects are used over multiple years and therefore need to be closely monitored and SP&I lead needs to make sure these projects are used as inputs in strategic business planning process.
Brand and Business Tracking
- Help the Business manage activation and course correct its strategies by effectively tracking Business and Brand outcomes in the marketplace.
- Set up and implement on an on-going basis a system of tracking brand and business performance using objective measures drawn from our key tracking tools namely MarginMinder , Retail Sales Audit and B^3. This involves : setting up the right metrics , align with Business's Profit and olume Objectives ; designing a sustainable process of delivery into stakeholders eg Nielsen presentations , monthly workshops with brand managers etc ; two key deliverables : a Monthly Dashboard for country/regional management to give business status at a glance and an in-depth and holistic analysis of key topical issues in the business once every month in a workshop format involving Marketing Team -- analysis to be accompanied by point of view / recommendations for action.
- Overall, responsibility for establishing a culture of management of the business through insightful analysis of data.
Business & Brand Planning Support
- Lead the Current Reality Analysis sessions that precede actual Business Planning ; key deliverables here are : longitudinal analysis of the business environment -- consumer, marketplace,beverage landscape -- along with a reasonable forecast of next 5 years ; SWOT analysis of the business and individual parts of the business (brands, channels, packaging etc) ; a point of view on the key issues and possible solutions to kickstart the plan ideation ; subsequently support the rest of the planning process through custom research and / or analysis of data as required by the business team.
Consulting / Problem Solving
- Provide fact-based consultancy on specific , ad hoc Business and Mktg Issues by :
- analysis of available information relating to the issues
- designing and conducting research studies that might be warranted
- working collaboratively with groups of stakeholders related to the issue
- contributing actively to generating solutions
- This will often involve analysis of different types of data including consumer research, financial information , macro-economic indices etc.
Travel requirements
Travel from 25% of working time.
At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world-selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.
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